Behind the Project

Making The Untitled Folder Wallet

The icons for machines were clear and concise, plus they carried over certain things from their predecessors that made them instantly recognizable (notice that “Trash” and “file” are still very distinct). Apple’s goal was to remain user-friendly and boost themselves in the commercial market.

We chose to use the memorable and iconic design of the Apple folder. By making it tangible, we transformed it into a physical wallet to hold your belongings, just like a computer folder would.

This design object quickly became a hit, selling out within a day and sparking demand for more. As a result, we produced additional batches, making this wallet the first of many in our collection.